Building Real Skills in Link Strategy
Most people think link building is just about numbers. But after working with dozens of Vietnamese businesses trying to reach international markets, I've learned it's actually about connections. Real ones.
Our program starts in August 2026 and runs for twelve weeks. You'll spend time with actual client projects, not textbook examples. We work with small teams because that's how you actually learn this stuff—by doing it, making mistakes, and fixing them together.
Check out our Learning Tips if you want to know what to expect before applying.
What You'll Actually Learn
We cover four main areas over twelve weeks. Each module builds on the last one, but we also loop back when something doesn't click the first time.
Understanding Link Ecosystems
You can't build links without understanding how they work in context. This part is slower than people expect, but it matters.
- How search engines actually evaluate links
- Reading link profiles for quality signals
- Competitive analysis that goes beyond surface metrics
- Identifying natural link patterns in different industries
Outreach That Doesn't Feel Gross
Most outreach is terrible. We focus on building actual relationships instead of sending 500 templated emails.
- Research techniques for finding the right contacts
- Writing emails people might actually respond to
- Creating content worth linking to
- Managing conversations across multiple projects
Content Strategy for Links
Good content attracts links naturally. Or at least makes outreach way easier. This is where strategy meets execution.
- Finding topics that actually get linked
- Creating data-driven content pieces
- Visual content that stands out
- Repurposing content across platforms
Measuring What Matters
Numbers are easy to track but hard to interpret. We teach you what to measure and why it actually matters for business goals.
- Setting realistic benchmarks
- Tracking link quality over quantity
- Reporting results to clients or stakeholders
- Adjusting strategy based on data
Next Cohort Starts August 2026
We meet Tuesday and Thursday evenings, 7-9 PM Vietnam time. Plus you get access to our workspace on Saturdays for project work. Applications open in March 2026.
Get Details About AdmissionWho You'll Learn From
Our instructors work on real client projects during the day. They teach because they actually like helping people figure this stuff out.
Linh Kaspersen
Technical Strategy
Linh spent six years building link programs for SaaS companies before moving back to Vietnam. She's blunt about what works and what doesn't, which students appreciate after a few weeks.
Petra Olavarria
Content & Outreach
Petra runs outreach campaigns for e-commerce brands across Southeast Asia. Her response rates are consistently higher than industry averages, mostly because she refuses to use templates.
Iselin Brouwer
Analytics & Measurement
Iselin turns messy data into clear insights. She teaches the measurement module and helps students set up tracking systems that don't require a statistics degree to understand.
Dagmar Einarsdottir
International Markets
Dagmar joins us for three sessions on building links across different markets. She's worked in twelve countries and has strong opinions about cultural differences in outreach.